Sony “Smiles” in August
Sony is commencing a retail promotion for Sony Cyber-shot cameras featuring Smile Shutter technology at Sony Style Stores, Sonystyle.com, and other participating retailers for the month of August.
Through this effort, the company will make a $100,000 donation to the Operation Smile organization. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities.
Sony is also donating Cyber-shot digital cameras to help Operation Smile volunteers capture smiles at more than 30 mission sites around the world. Equipped with Sony’s distinctive Smile Shutter technology, the cameras automatically capture a smile when the feature is activated, without having to press the shutter button. The result is snapshots with natural-looking smiles and expressions.