Sony Blitzes U.S. Market with Next-Gen, ‘Green’ Blu-ray Player
Sony Electronics this week began selling a svelter, lighter, ‘greener’ standalone Blu-ray player as its next-generation offering in the CE marketplace. The new BDP-S350, carrying the same $399 ticket as the earlier-introduced BDP-S300, shares little more than pricing and format designation with its predecessor.
The S350 boasts a snappier, under-six-second startup time, a chassis that is half the depth and 38 percent lighter, and a slew of features that will enable it to extract many of the Blu-ray format’s benefits. The S350 supports BonusView (picture-in-picture) but at present is merely designated as “BD-Live-ready,” and will be able to take a BD-Live firmware update that Sony will offer, via its Ethernet port, in the fall, according to Chris Fawcett, vice president of marketing for Sony Electronics’ Home Products division.
The model and even its packaging are chock full of other ‘green’ features. Sony’s use of a smaller paper carton registers a 43 percent reduction in CO2 shipping emissions. Power consumption has been reduced by 21 percent in playback and by 43 percent in standby mode – and its manual is printed on 70 percent recycled paper with vegetable-based ink.