Sony, Cable Companies Have Transmission Deal
In a deal that could revolutionize movie distribution- and eventually bring about the end of set-top cable boxes- Sony has reached an agreement with six major cable operators to begin beaming cable directly to Sony TVs, the AP reported.
Under the terms of the deal, “two-way” services, including pay-per-view movies and other features, will soon be available through TVs themselves, using CableLabs’ tru2way standard. While they are not part of this deal, Panasonic, Samsung and LG have all already agreed to that standard, the Los Angeles Times’ “Bit Player” blog reported.
Sony agreed to the deal with the National Cable and Telecommunications Association, which represents the nation’s six largest cable companies- Bright House Networks, Cablevision, Charter Communications, Comcast, Cox Communications, and Time Warner Cable- which together cover 82 percent of all cable subscribers.