Sony Denies PS3 Price Cut Rumors
Despite multiple reports that a $100 price cut for the Sony Playstation 3 was imminent in the U.S., Sony’s president told Bloomberg News’ Japanese bureau that the company currently has “no immediate plans” for such a cut.
Several gaming Web sites, including GameDaily.com and CAGCAST Video Games, reported Thursday that Circuit City would begin selling the 60GB PS3 console for $499, a $100 drop from its current price, beginning July 12. Some of the sites cited store employees, while one Web site discovered a leaked advertisement which included the lowered price. Circuit City declined to comment to Bloomberg.
Sony president Ryoji Chubachi said in the interview that such cuts would not come immediately, and that the matter is something that will handled by the company’s Sony Computer Entertainment, Inc. Last month, Chubachi’s boss, Sony CEO Howard Stringer, said in an interview that Sony would “refine” the price of the PS3 in order to compete with its rivals. But Stringer placed the timeline of such a decision closer to this holiday season.