Sony, eBay Team on Digital Storefronts
Sony announced Thursday that it has teamed up with eBay Inc. and Westfield Labs to debut a new Digital Storefront at Westfield San Francisco Centre.
The display allows customers at Westfield San Francisco Centre to visit digital storefronts and shop for Sony projects. Anything they purchase can be picked up at the Sony Store Gallery in the same building. The storefronts are also powered by Sony technology.
“At Westfield Labs, we want to define what the future of retail will look like through social, mobile and digital innovations,” said Kevin McKenzie, global chief digital officer, Westfield Group, said as part of the announcement.