Sony Electronics, Sony Pictures Home Entertainment and Best Buy Collaborate on 4K Promotion
Sony Electronics, Sony Pictures Home Entertainment and Best Buy have come together alongside National CineMedia to launch a 4K entertainment cross-promotion. The promotion will run from August 15 to September 25 and it will feature a 30-second spot with outtakes from The Amazing Spider-Man 2 which will highlight the benefits of watching films in 4K on Sony's 4K Ultra HD TVs.
Mike Fasulo, President and COO, Sony Electronics, said in a press release:
"4K entertainment provides a much more immersive viewing experience, with amazing clarity and quality, and only Sony can deliver this in the cinema and at home. Sony is proud to join with Sony Pictures Home Entertainment and Best Buy in conveying this message to consumers everywhere."