Sony Ericsson Leads Latest Greenpeace Rankings
Sony Ericsson has jumped to the front of the rankings of environmentally friendly consumer electronics companies, passing both Lenovo and telecom rival Nokia, according to the latest Greener Electronics Guide from the environmentalist group Greenpeace.
The quarterly survey, conducted for the sixth time, took both gaming consoles and TVs into account for the first time, along with PC and telecom manufacturers. And while Sony placed between 7 and 8 (out of 10) on the Greenpeace scale, its two console rivals, Nintendo and Microsoft, both landed in the cellar, with Nintendo receiving the survey’s first ever score of zero.
Nokia and Motorola both dropped from their previous high positions, Greenpeace said, because employees in several countries where they claim to have recycling take back programs indicated to the group that they were unaware of the programs, while others provided misinformation. Sony Ericsson’s ranking jumped because it does have such programs in effect, and it also has reduced harmful chemicals in its products.