Sony is leading its marketing charge into the fall selling season with numerous video and audio introductions that adhere to the “play, watch, listen, create” themes which president and COO Phil Molyneux said define the company’s product ecosystem.
At the ecosystem’s center, on the video side, is 4K Ultra HD technology, and Molyneux said Sony had just gone live, as promised, with its Video Unlimited 4K Download Service, devised to support hardware intros with native 4K content. Seventy full-length HTD feature films and TV shows are now available, and he said that figure should exceed 100 titles by year’s end. They play on the FMP-X1 Ultra HD Media Player ($699, but $499 if bought with a Sony 4K TV), which will sell with 10 preloaded 4K bonus titles.
In 4K TVs, Sony has expanded its offerings with 55- and 65-inch models whose aggressive $3,499 and $4,999 respective price-points are made possible because they are designed without built-in speakers. The XBR-55X850A and -65X850A are available for pre-order at Sony stores now, he said, and the company is offering zero-percent financing for a limited period.