Sony Fields Multi-Tier BRAVIA 1080p LCD, Microdisplay TVs
Vowing to carry through its multi-category high-definition technology message full circle, “from the lens to the living room,” Sony unveiled yesterday what Randy Waynick, senior vice president, marketing for the Home Products Division, said was the industry’s broadest range of 1080p displays – all introduced under the globally promoted BRAVIA umbrella.
“In 2006,” said Waynick, “Sony reached 180 million consumers about the benefits of HDTV – more than half the total U.S. population.” He added that in 2007, Sony would spend over $100 million to continue to spread the HD message.
The nine new Full 1080p LCD flat-panels in 52-, 46- and 40-inch sizes bring the total Sony LCD SKU count to 17, in screen sizes from 26 inches to 70 inches. All new LCD models feature Theater Mode, which adjusts the TV for improved display of movie content. They also boast the ability to be outfitted with Sony’s Internet Video Link module, for direct connection to the Web without a PC.