Sony Launches Recycling Program
Sony will become in mid-September the first major U.S. CE company to launch a nationwide free recycling program for its own-branded electronics.
Stan Glasgow, president and COO, said the company’s initiative, called the Sony Take Back Recycling Program, is “a good first step to take” in the war against obsolete electronics.
Sony, which is partnering with Waste Management Recycle America in this effort, is targeting having at least one dropoff center in every state by the end of the year, and is aiming to build that number to 175 by the end of 2008 and in future years, have a center within 20 miles of any location, added Glasgow. The centers will also accept other companies’ products for recycling, for a fee.