Sony Hi-Res Campaign to Feature Tony Bennett, Lady Gaga
At Thursday night's event in New York that functioned as a "listening party" for "Cheek to Cheek," Tony Bennett and Lady Gaga's new album of duets, Sony made an announcement: Bennett and Gaga will front a marketing campaign for Sony's hi-res audio products.
The campaign will focus on Sony's HAP-Z1ES Hi-Res music player and new A17 Hi-Res Audio portable digital music player. The campaign is the successor to last year's featuring Sting and John Mayer.
Launched this week, the campaign will run through 2015.