Sony Electronics’ president and COO, Stan Glasgow, projected Thursday that the CE holiday sales season, although “extremely challenging,” would be buoyed somewhat by sales in certain product categories, including digital SLR cameras, TV and Blu-ray players. At the same time, in comments at Sony’s semi-annual Executive Roundtable, he expressed doubt that the CEA’s 3.5 percent overall industry sales growth projection could be realized.
The Blu-ray category, Glasgow said, “while doing well, is not meeting all our sales expectations. But we expect good sales through the holidays.” Although he said foresaw low-priced third-party entries on the market during the holidays, Sony, he added, would continue with a $299 entry-level price for its Blu-ray line through the season.
Glasgow said he believes that an elongation of the holiday-TV sales season would occur, and that any uptick in industrywide TV sales would be the result of a combination of stimuli including the need to make holiday purchases coupled with the impending early-February DTV transition. “Consumers shop later and later every year,” he added. Those trends could extend the TV sales surge well into 2009. “There is room for HDTV growth,” Glasgow said.