Sony To Improve Overall Performance
Coming off a strong quarter, as well as having won the high-definition DVD fight, Sony executives Wednesday said they will continue to improve a number of initiatives with retailers, including more advertising and marketing programs behind Blu-ray and other high-definition products, sharpening the supply chain, increasing recycling and other “green” efforts, and boosting flat-panel and Blu-ray player production.
While the executives, who spoke during their quarterly roundtable with the press at Sony’s New York City headquarters, were short on specifics, they did touch upon many initiatives that will impact big-box, regional and independent CE retailers in the next six months. Here’s a rundown:
Despite the economic pressures bearing down on consumers, Stan Glasgow, president and chief operating officer of Sony Electronics, said consumer electronics is somewhat insulated. Consumers, he said, will continue to buy products, as long as those products have the feature sets and price points that fit their lifestyle. High-definition products, particularly TVs coupled with next year’s analog cutoff date, should keep customers buying, he said.