Sony Internet TV Launch Excludes Authorized Dealers
Sony’s new Internet TV and Blu-ray player, powered by Google TV, are launching through Sony Style stores on Oct. 16 and Best Buy around Oct. 24. Sony executives, though, said they did not know when the sets will be released through its authorized dealer network.
“Dealers have to display it in the right manner,” Matt Seymour, Sony’s director of product marketing for the connected home products and services division, said during the launch in New York City. “We think Sony Style (stores) and Best Buy are the right ones to start with.”
Mike Abary, senior vice president of Sony’s home division, said the company is limiting the launch through Sony Style stores and Best Buy to make sure the sales floors give the proper customer demonstrations and can provide Internet speeds of at least 10 Mbps (for HD content) to the new sets. Authorized dealers who prove they can provide those types of speeds to the demo units will be among the first that Sony will consider when the sets are ready for general release, Abary said, adding that Sony has not established a general release date.