Sony Intros Full-Frame Mirrorless Alpha 7R IV Camera
Sony Electronics has unveiled the Alpha 7R IV full-frame mirrorless camera endowed with what it says is the world’s first 61-megapixel, back-illuminated, CMOS full-frame image sensor. The model will be available in September at a suggested retail price of $3,500.
Sony announced the camera at a New York City-held press event Tuesday, where it cited a No. 1 global share for 2018 and 2019 in both the mirrorless and the full-frame camera market segments. In fact, said Sony Electronics president and COO Mike Fasulo, the company holds a dominant position in image sensor manufacturing expertise, having shipped 1.3 billion such devices in 2018.
“The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before,” said Neal Manowitz, deputy president of Imaging Product & Solutions, America, in an announcement statement.