Sony to Launch New Vaio Campaign

Sony Electronics announced Tuesday that it will launch an advertising campaign later this month which will bring its VAIO line of notebook computers into the established “HDNA” campaign. The campaign is being launched in conjunction with the release of the new VAIO computers that include both TV and Blu-ray capability.

The campaign will launch July 15, and will coincide with a revamped VAIO Web site being launched at www.sony.com/vaio The campaign will appear in TV commercials and online, as well as posters and billboards in several major U.S. cities.

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