Sony Launches 4K Ad Campaign
Sony has begun rolling out its marketing push for its new 4K HDTVs.
The first 30-second commercial features filmmaker Garth Davis, describing the rich, clearer, detail of the new models:
"The Sony 4K Ultra HD TV really is a new way of looking at things, a new visual language. There is so much detail, it's almost like you can walk into the picture," Davis said in a statement.