Sony Launches Blu-ray Club
Sony Pictures Home Entertainment on Monday announced the launch of the first-of-its-kind Sony Pictures Blu-ray Club. The Club will reward customers for purchasing movies on Blu-ray with BD-Live, and makes them eligible to win Sony products as well as special prizes.
The launch is set to coincide with the Blu-ray release of the Adam Sandler comedy “You Don’t Mess With The Zohan.”
“SPHE is dedicated to providing consumers with the most dynamic Blu-ray Disc™ experiences possible,” Sony Pictures executive Lexine Wong said as part of the announcement. “The Sony Pictures Blu-ray Club, made possible by the new interactivity of BD-Live, provides a unique incentive for our consumers who have embraced our Blu-ray high definition movies.”