Sony Launches the Z Series, the Ultimate 4K HDR Ultra HD TV
- At a press event at Sony Pictures Studio in LA on Wednesday, Sony debuted its new Z series of 4K HDR Ultra HD TVs
- Z series uses Backlight Master Drive technology, which Sony rolled out at CES 2016
- Available for preorder today, the Z series starts at $6,999; rollout to begin later this summer
Sony Electronics announced today the Z series, the next generation in television display technology with the ability to reproduce the deeper blacks, brighter lights, and vibrant colors of the real world. The new flagship Z series sits atop Sony’s current X series line-up of premium 4K HDR Ultra HD TVs, which includes the award winning X930D and X940D. The new “Z” moniker designates a significant leap forward and the ultimate in display technology. With this advance, Sony brings 4K High Dynamic Range (HDR) to a new level with ultra-contrast and even more realistic, accurate color, in order to express what the content creators truly intended.
“The Z series is a generational advance in TV technology, which brings the 4K HDR viewing experience to a whole new level. Our best and brightest HDR Ultra HD television is proof of Sony’s continuing commitment to deliver the ultimate home entertainment experiences to our customers.” said Mike Fasulo, President and COO of Sony Electronics. “With expertise in both the creative and the technical aspects of 4K HDR shooting, editing, recording, transmission and display, Sony understands 4K HDR like no other company. The Z series is a direct result of that unique partnership between our engineering and creative teams.”