Sony- Like No Other?
By David Dritsas
NEW YORK—It's been a significant year for Sony Electronics. Last week, Harris Interactive announced that Sony tops its list in the annual Harris Poll of "best brands" for the fifth consecutive year. Yet, the behemoth is working this year to redefine it's role in the industry. This week, Sony executives, including Dick Komiyama, president and COO, sat down to talk about the changes, some looking towards the future of new products and others that bring the company up to speed with current trends in which it has been lagging.
Corporately speaking, the biggest change has been the transition of Sony Electronic's headquarters from Park Ridge, New Jersey, to San Diego, California. The move sent many employees to the West Coast and others to find new jobs, or retire early. But Komiyama sees the change as necessary to the future of the company. "The reason is because IT and wireless having a bigger role ," he says. "There is a lot of talent [for these fields] on the west coast." He further explains that the demand for convergence products with multiple capabilities necessitated the move to the west coast move is expected to be complete by the end of this fiscal year (end of March 2005), earlier than projected.