Facing a diminished press corps at a scaled down line show called "The Sony Open House" in Vegas Monday night, Consumer Sales president Jay Vandenbree didn't pull any rah-rah happy talk about new product specs. He went straight to what was on everyone's mind: selling tech during a recession.
"An unusual year coming forward with consumer confidence down very, very low," said Vandenbree. "It's very important for our dealers to get back to basics with them, to make sure they are adding value beyond the product and instill that confidence back.
Sony execs are hoping that the American consumers' long relationship with the Sony brand will make the company's most recent offerings, including BRAVIA flatpanels, Blu-ray Disc players, cameras, printers and home theater components, feel like a good investment, should consumers decide to open their pocketbooks even a little again later in 2009.