Sony Loses “Best Brand” Title After Seven Years
Sony has been unseated from the top spot in Harris Interactive’s annual “Best Brands” poll, after holding the distinction every year since 2000. Sony dropped to #2, behind Coca Cola, as four electronics brands made the top ten.
Among electronics companies, Sony is the second most-popular brand in the U.S., Dell is 4th, and Microsoft and Apple are 8th and 9th, respectively. Last year’s 7th most-popular brand, HP, fell out of the top ten, as did GE. Car makers Toyota, Ford, and Honda came in 3rd, 5th, and 10th, with Kraft Foods 6th and Pepsi Cola 7th.
The survey was conducted by interviewing 2,372 adults online in early June, and asking them “think about brands or names of products and services you know,” and asking, “considering everything, which three bands do you consider the best?” Respondents were not asked to choose responses from a list.