Sony Kicks Off National Ad Campaign With Cyber-shot Promo
Sony Monday will launch a major ad campaign, featuring pop star Taylor Swift, with the first phase used to promote its new Cyber-shot camera with the iSweep Panorama feature.
The yearlong TV, print and online campaign will include different products, beginning with the new Cyber-shot TX7 (MSRP about $400) and its improved iSweep Panorama functionality, which provides faster image stitching and sharper images, Sony said. In the iSweep mode, the photographer presses the shutter and sweeps the camera across the scene. The Cyber-shot’s enhanced Exmor “R” sensor automatically stitches the images together. The iSweep mode also detects faces and moving subjects.
Starting today, the spots will air on major networks, including NBC, ABC, The CW and Fox, and during such shows as “House,” “Chuck,” “Gossip Girl,” “Lost,” “American Idol,” “Biggest Loser,” “90210” and “Grey’s Anatomy.”