For the second year in a row, Sony has opted out of attending the E3 Expo. Sony told GamesIndustry.biz that “it does not feel the vision for the event is right” so the company will instead be taking its talents to “hundreds of other consumer events across the globe.”
After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.
Although Sony never described exactly what this “wrong vision” is, it likely has to do with E3’s emphasis on the gaming industry instead of the actual gamers. At least that’s what their reasoning was last year.
A representative had this to say about Sony’s absence at the 25th annual E3 Expo in 2019:
As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community,” Sony said in a statement to Polygon. “PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.
Prior to 2019, Sony seemed to be a major supporter of the show. At the very first E3 event in May 1995, Sony announced the U.S. launch date and pricing for the original PlayStation. Each year following, Sony had some sort of presence at the show, and always used it as a platform to announce new hardware. The Japanese tech giant also held an annual press briefing the Monday evening before the show. With PlayStation 5 set the launch in late 2020, many believed that Sony would use E3 for additional publicity, but apparently they don’t sell out that easy.
And while this news is likely a little disappointing for most people, some of us are actually happy about it; namely, Microsoft. Phil Spencer, Microsoft’s VP of Gaming, took to Twitter after the news broke to remind everyone that Microsoft most definitely will be there.
Our team is hard at work on E3, we look forward to sharing with all who love to play what's ahead for us. Our artform has consistently been propelled by the cross-section of creativity and technical progress. 2020 is a milestone year in that journey for Team Xbox. #XboxE3 #E32020
— Phil Spencer (@XboxP3) January 14, 2020
For now, here’s hoping that Sony considers our very own CE Week as one of the “hundreds of other consumer events” to attend from June 10-11, 2020.
…Hey, we can dream. Can’t we?