Sony Dropping the "Style"
Sony's new Sony Store in Los Angeles is part of a transition away from the "Sony Style" brand into that of the "Sony Store," which will soon find its way into existing and new Sony retail locations, a Sony spokeswoman told Dealerscope.
"We are in the process of rebranding all of our stores (and web sites) and will be transitioning from Sony Style to Sony globally," Sony spokeswoman Elizabeth Boukis told Dealerscope in an email. "By transitioning branding from Sony Style to Sony, customers will be able to recognize the Sony direct channel more easily."
The Sony Store in Los Angeles' Century City is scheduled to open this week, and will serve as a blueprint of other stores, she said.