Sony: It's All About 4K
At a press conference on the still-under-construction show floor at the Las Vegas Convention Center Monday, Sony unveiled its newest products. And while the news covered everything from content partnerships to a waterproof Walkman for swimmers to a dog-mounted camera setup, the focus was on one thing in particular: 4K.
The next-generation video technology- while the industry has mostly agreed to call it Ultra HD, Sony has retained the 4K name- figured in Sony's new TVs, as well as its cameras and content creation businesses.
The event, surrounded by a circular series of screens similar to those often seen in sports arenas, began with Sony CEO Kaz Hirai, who both acknowledged Sony's tough year last year and the recent replacement of U.S. chief Phil Molyneux with Mike Fasulo. Fasulo was then introduced, and he hosted the majority of the presentation.