Sony Launches New HDNA Campaign
Sony is reviving the "panel of experts" portion of its HDNA marketing campaign, as a way to demystify new technologies, especially surrounding TVs, and to attract consumers to the company's full line of products.
The campaign, budgeted at more than $70 million, will run from September through January. It will stretch across all media and will include new marketing and merchandising assets for Sony dealers, said Stuart Redsun, Sony's senior vice president of marketing.
"We're doing whatever we can to help retailers advance their businesses," he said. "We're willing to listen to all of our partners and give them what they need to grow their businesses."