Sony, Simon Cowell Team on Headphones
Sony Music Entertainment and reality TV star Simon Cowell have announced that they are teaming up on a new headphone product called the X Headphones.
The product is a tie-in with Cowell's TV show, "The X Factor," and come from Syco Entertainment, a joint venture of Sony Music Entertainment and Cowell.
"I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today," Cowell said in a statement. "I've tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it's like being in the recording studio when the records are made. The sound is that clear."