Sony Style Stores Showcase 3D Technology

While select retailers will soon have the chance to showcase Sony’s BRAVIA 3D-equipped LCD HDTVs, the only place for the present where the public can have a look at the company’s offerings is in 44 Sony Style stores across the U.S.

Last week, the company tied into the Social Media Week event in New York City to focus attention on its 3D TVs and Blu-ray players in the lower-level living-room-like setting of its flagship store on Midtown Manhattan’s Madison Avenue. The company ran full-blown demos of 3D sets, many of which feature different iterations of LED backlighting, a new, bezel-free Monolithic design concept, and Internet video capability.

The entire BRAVIA line is comprised of 36 models ranging up to 60 inches in screen size. The models include the 3D 60-inch XBR-60LX900 and the 3D-ready 52-inch XBR-52HX900 and 55-inch KDL-55HX800 – all of which are to be available this summer.