Sony Unveils Trio of 4K Cameras
Sony, at a New York City event June 10th, unveiled a trio of what Sony Electronics president and COO Mike Fasulo termed “game-changing” consumer cameras that are designed to cater to prosumers and consumer photo buffs interested in simplified 4K video content capture.
The new 4K camera line flagship model is the Alpha 7RII ($3,200; August availability), and, in July, two updated models are being offered in the Sony Cyber-Shot RX series: the RX10 II ($1,300) and the RX100 IV ($1,000), which are the first two Cyber-Shot models with 4K recording capability – the latter, capable of shooting what Sony’s Mark Weir, senior manager of technology, said is “near-broadcast-quality 4K video in a pocket-sized camera.”
The interchangeable-lens Alpha 7R II (or A7R II), said Sony, is the world’s first camera to offer 4K movie recording in full-frame format. It sports what Sony further said is the world’s first 35mm full-frame back-illuminated CMOS image sensor that provides 42.4-megapixel super resolution, high sensitivity up to ISP 102400, and a high-speed readout that is 3.5 times faster than the company’s earlier-released A7R model.