Sony Debuts New Store Concept
Sony this week will introduce a brand new retail concept, which it calls "the first newly branded Sony store in the U.S." The 4,200 square-foot store is located in the Century City area of Los Angeles, in the Westfield Century City shopping mall.
In addition to Sony products from 3D TVs to Sony Pictures movies to the PS3, the new concept also features Premium Services, a version of the Apple Genius Bar.
The store is not branded as a Sony Style store. In a statement Sony's global sales and marketing officer, Kiyoshi Shikano, called the new concept "a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world."