Sony’s Flagship 8K TV Will Cost You a Cool $70,000
To say my jaw hit the floor when I came across the pricing structure for Sony’s new lineup of TVs would be something of an understatement. Listen, we knew that 8K TVs weren’t going to come cheap, especially while we’re still waiting for those higher-end 4K models to come down in price. But I don’t think I was truly ready to see just how much Sony planned to charge for their top-of-the-line 98-inch Z9G 8K LCD TV.
Amazingly, though, that’s not the most expensive 8K set on the market. That honor currently belongs to Samsung, which recently launched its 8K Q900 TV for a penny shy of $100,000.
What makes the excessively high price tags a bit harder to swallow, though, is the fact that there is such a massive gap between those models and the next step down. For Sony, that’s the 85-inch Z9G, which will carry a price tag of $13,000. (Samsung’s 85-inch 8K TV comes in at $15,000.) Granted, we haven’t seen or heard too much about the inner workings of each specific set, I can’t imagine how Sony (or Samsung) could reconcile a $60,000+ difference in price between two TVs. Is an extra 13 inches of screen real estate really worth that much? Or is there something else going on internally that truly sets the larger TVs apart?
What we do know is that Sony has upgraded a number of its TVs with its new X1 Ultimate Processor, which replaces the X1 Extreme Processor from last year. The more powerful chip will help with upscaling content, especially in the Z9G 8K models. But, again, if that’s available in both models of the 8K set, what really sets them that far apart in price?
Another part of me goes back to an earlier discussion we had around the real reasoning behind the push to get to 8K so quickly. With 8K content still no where to be found—and likely years away—the only reason I can think as to why companies would make this push is in an effort to improve their sales figures. It feels like they’re trying to get ahead of the downward curve of 4K TV pricing by making a splash with such gaudy price tags for these 8K sets. If anything, seeing a $70,000 price tag on Sony’s flagship model makes the $3,500 price tag for their 55-inch 4K OLED set feel that much more attainable. Even their $8,000 77-inch OLED model seems reasonably priced when positioned next to the 8K TV.
Here’s a look at the full range of Sony TVs with pricing and availability, announced today:
- Sony Master Series Z9G 8K HDR TV 98” Class: $69,999.99 (available in June)
- Sony Master Series Z9G 8K HDR TV 85-inch: $12,999.99 (available in June)
- Sony Master Series A9G 4K OLED TV 77-inch: $7,999.99 (available in June)
- Sony Master Series A9G 4K OLED TV 65-inch: $4,499.99 (available in May)
- Sony Master Series A9G 4K OLED TV 55-inch: $3,499.99 (available in May)
- Sony X950G 4K HDR TV 85-inch: $4,999.99 (available late April)
- Sony A8G 4K OLED TV 65-inch: $3,499.99 (available in May)
- Sony A8G 4K OLED TV 55-inch: $2,499.99 (available in May)
- Sony X950G 4K HDR TV 75-inch: $3,499.99 (availability TBD)
- Sony X950G 4K HDR TV 65-inch: $2,199.99 (availability TBD)
- Sony X950G 4K HDR TV 55-inch: $1,399.99 (availability TBD)
- Sony X850G 4K HDR TV 85-inch: $3,499.99 (availability TBD)
- Sony X800G 4K HDR TV 43” Class (42.5” diagonal): $649.99 (availability TBD)
- Sony X800G 4K HDR TV 49” Class (48.5” diagonal): $749.99 (availability TBD)
- Sony X800G 4K HDR TV 55-inch (54.6” diagonal): $899.99 (availability TBD)
- Sony X800G 4K HDR TV 65-inch (64.5” diagonal): $1,199.99 (availability TBD)
- Sony X800G 4K HDR TV 75-inch (74.5” diagonal): $1,999.99 (availability TBD)