Sony's Sterns, Shackelford and Sy on 4K, Hi-Res Audio and More
Frank Sterns, a multi-decade industry veteran who spent many years with Niles Audio, began a new role last year with Sony, as head of the CE giant's custom install channel. At this week's HTSA spring summit, we sat down with Sterns and two of his colleagues, 4K specialist Gordon Shackelford and market planning specialist Joshua Sy, about Sony's plans for the year, as well as Sterns' transition to his new role.
Q: I first wanted to get a general sense of what Sony is trying to accomplish here at the conference this week.
Frank Sterns: Sony's strategic mission for 2014 is to develop a premium speciality performance portfolio, specialty 4K video and high-resolution audio, are strategic goals for us. So it's logical that a strong technology premium-oriented group like HTSA is a prime channel to sell these products in. And we're committed to the group and supporting the group in developing premium business. So that's why we're here.