Soul Electronics Debuts "SOUL of Greatness" Campaign
Soul Electronics has released the first video in its "SOUL of Greatness" campaign leading up to a special edition headphone release in conjunction with the the London Olympics.
The first spot features Jamaican track & field superstar, Usain Bolt. The series is narrated by Soul branding partner Chris "Ludacris" Bridges, and illustrates how people of all backgrounds turn to music for motivation.
The videos will be distributed through advertising and public relations campaigns, social media, Soul events, retail partner websites and more. Media partners include ESPN, Maxim, Complex, Clear Channel Media + Entertainment Los Angeles and more.