Sound of Tri-state Proves Car Guys Can Fit In with CE Retail Crowd
During a recent trip to Wilmington, Delaware for an UNBOXED-related mission, we had the opportunity to meet the folks at Sound of Tri-state. The jaunt to their store—a shop with plenty of aftermarket audio products for cars, boats, and more—involved my car being torn apart, literally, by their team of technicians as they replaced 15-year-old factory speakers with newly-released product from Pioneer.
A car shop might not seem like the kind of place to talk about consumer electronics retailing, but a quick tour around the store, and a long talk with Sound of Tri-state general manager Bruno Berg did plenty to push those feelings aside.
What I learned from Bruno is that, much like a “typical” CE retailer, independent car shops need to stay on top of the latest tech trends, their installation business is crucial as well, and they face a lot of the same challenges as any other retailer today.