Consumerscope: Soundbars Create a Buzz
All that's required is for audio dealers to embrace innovation and acknowledge that the day when most consumers will demand and pay for discrete-channel audio will never come. That said, soundbars potentially pave the consumer upgrade path to bigger and better audio, not unlike the home theater-in-a-box solutions audiophiles love to hate. Audiophile curmudgeons may also sneer at soundbars as a sacrilegious solution. But in an economy where every sale counts, audio dealers need new sales opportunities, not nostalgia.
The pitch is as simple as the solution: Soundbars deliver the surround experience without the complexity and cost of speaker separates. And some soundbar solutions bundle a wireless subwoofer for beefier bass response, which won't break a customer's budget.
Soundbars also ensure that you have an audio upgrade solution to offer consumers as they move beyond the flagship display to upgrade TVs in bedrooms, dens and other secondary viewing rooms at home. CEA industry forecasts evidence of this activity as displays between 24-44 inches are expected to represent 57 percent of LCD TV shipments this year. Even audio-conscious consumers are reluctant to add a 5.1 audio set-up in their boudoir.