Soundcast announced today it has partnered with four of the leading A/V sales and marketing firms in the country, signing JBA Sales, Balaton Marketing, AMI Sales Inc. and RC AV Marketing Services for widespread representation and market penetration of their existing and forthcoming premium, weather-resistant portable audio products. Through these new partnerships, the award-winning audio manufacturer gains a strong presence in key regions including the New York metropolitan area, Mid-Atlantic States, Florida and the Midwest.
The partnerships come on the heels of a highly-successful launch of the VG1, an ultra-portable, waterproof Bluetooth speaker and the first release from Soundcast’s VGX Series of premium, weather-resistant audio products. The VGX Series will see five new releases in total this year, the most new products Soundcast has released in a one year span in the company’s history. Each release will be outfitted with a durable exterior equipped with shock absorbing and weatherproofing, and the stellar sound quality that Soundcast is renowned for, yielding the optimal audio performance for any environment. DTS Play-Fi capabilities will also be an offered feature for forthcoming products, allowing for full integration with Play-Fi enabled products for dealers and consumers.
“Soundcast is in a period of unprecedented growth and innovation, and we are confident these firms will best represent our product line to key retailers, AV Specialty Dealers, and Custom Installers in their respective markets,” said Charity Hardwick, Soundcast, Vice President of Sales and Marketing. “JBA Sales, Balaton Marketing, AMI Sales Inc. and RC AV Marketing Services show a successful track record in growing sales with new cutting edge products and we know that Soundcast will be in good company.”