Attracting the Next Generation
Automobile popularity comes in ebbs and flows. When the movie “The Fast and the Furious” came out in 2001, mobile electronics retailers quickly recognized the trend and could not inventory parts fast enough: exhaust systems, neon lighting, suspension kits, upgraded brakes, you name it. Hell, even MERA went from the Mobile Electronics Retailer Association to the Mobile Enhancement Retailer Association. Although the sport compact scene is still a viable sales arena, it is not as blazing hot as it once was.
There will always be the hardcore fanatics who will spend money on their rides no matter what, but it seems in the years before MySpace, hooking up your ride was a priority over everything else. Right now —as ludicrous a concept this is for vehicle enthusiasts—the iPhone has more cachet to a lot of kids over a Mustang.
But have no fear. As history has shown, we are just in a holding pattern until the next major vehicle modification trend comes through. Until then, mobile electronics dealers can attract the Gen Y customer to their store with the help of a little teamwork with manufacturers and partners. Draw them in with some special events and maybe even an extreme sports celebrity? Perhaps even get yourself on TV with well-placed marketing strategy (like Will Castro of Unique Whips fame on Speed TV). It has worked well with others and it can work well for you.