Specialty Electronics Nationwide (SEN), Nationwide Marketing Group's division of custom installers, has signed up Russound

By Jeff O'Heir

Specialty Electronics Nationwide (SEN), Nationwide Marketing Group's division of custom installers, has signed up Russound as its primary provider for multi-room audio solutions and Severtson Screen as its home theater screen provider.

The new vendors are part of a continuing effort to provide dealers with products that diversify their offerings, especially as TVs continue their commoditization.

"My goal is to get dealers into different technologies," said Jeannette Howe, SEN's Executive Director, from Nationwide's PrimeTime event, this week in Orlando, Fla. "That's why we brought on Russound."

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