Sponsored Article: Holiday 2013: The Year Mobile Takes Over?
4. Meet the need for speed
Mobile shoppers are impatient! A KISSMetrics study found that 49% of mobile shoppers abandoned a mobile site if it took 10 seconds to load. Google’s PageSpeed Insights will help you check site speed and offer suggestions to make it faster. Keep in mind that improperly sized images can cause slow load times; a Rich Media solution can address that concern.
5. Make sure your product information is up-to-date
Not only do you need to regularly update your inventory amounts, but you also need to make sure your product information is up-to-date and comprehensive. Per the Deloitte survey above, the third-most common reason shoppers are using their smartphones is to get product information, and the fifth-most reason is to read reviews. Providing detailed product information as well as reviews can help shoppers find out more about the items they are interested in, and could encourage them to buy from your mobile site.
Mobile shopping is certainly hitting its stride this holiday season. We'll be watching closely to see if it lives up to the predictions of eMarketer. In the meantime, use these tips to help increase your mobile conversions, and check out the tip sheet below for more ideas.
Blog post by Delisa Reavis, Sr. Mgr., Global Corp Comm, Marketing Director, APAC
Want more holiday mobile tips? Check out our 8 Holiday Tips for Mobile Tip Sheet and learn how you can turn those browsing shoppers into buying customers.