Sponsored Content: Ditan Distribution to Add WebConcepts’ Demand Management and Replenishment Suite to Its “Product Lifecycle Management” Solution; WebConcepts to Present at CESCA
The sentiment regarding the benefits to both companies is echoed by WCI’s Young: “Our alliance enables Ditan to extend their reach well beyond the order management and physical execution process by providing high value supply chain planning capabilities for their customers. At the same time it offers us access to a broader market through an innovative business model.”
Both firms view the partnership as offering significant and multi-dimensional benefits to both retailer and manufacturer. Pryor sees the service as appealing not only for the tangible financial benefits it offers, but also because of the simplification it provides in bringing products to market. “As new ‘must have’ items are introduced to the consumer, it is very difficult to gauge their initial demand. The ability to react to this very unpredictable and volatile period can mean the difference in maximizing in-stocks and inventory turns. Through Ditan’s Virtual Distribution solution, retailers and suppliers can now augment their own asset based distribution networks and fulfill key categories and assortments externally, with the assurance that all the processes will be retail compliant from the outset. This significantly lowers the barriers to entry for new products from large and small companies alike. Incorporating WebConcepts’ impressive demand planning and VMI replenishment applications allows buyer and seller alike to monitor consumer pull and control inventory flow to maximize sales. Retailers can have the flexibility to test ideas quickly and economically, leading to greatly improved roll-out strategies.”
Both executives are quick to note the high potential to overlay this model to the wide range of branded industries outside the gaming and home entertainment market. The combination of services is viewed as immediately applicable to any branded business with short product lifecycles, fast time-to-market requirements and complex distribution and replenishment environments. At present Ditan and WebConcepts are in the process of introducing specific opportunities for the combined services to their existing clients, and will complete the first major retail installation by the end of January 2007.