Sponsored Content: OwnerIQ on Reaching Shoppers of Online Retail Channels
50% of consumers that visit a manufacturer’s website will make a purchase within 30 days. And online retail sales will exceed $434B by 2017 with CE being the #1 most common product purchased online.
What if it was possible to target and influence these in-market consumers along their path to purchase? Meaning, what if retailers could reach consumers that have visited their vendors’ websites to capture the purchases that will occur within 30 days? And what if CE manufacturers could reach shoppers of their online retail channels to increase sales of their specific product at retail? Programmatic buying is what makes this possible, and OwnerIQ’s solution is what makes it real.
OwnerIQ enables CE manufacturers and their retailers to cooperatively share audiences with each other to run highly targeted, co-branded advertising campaigns. It’s the most effective way for both sides to reach the most relevant audience with 0% waste.