Sports Stars Appear in New Sony Ads
Sony announced this week that a veritable all-star team of top sports figures- including Indianapolis Colts quarterback Peyton Manning, NASCAR’s Dale Earnhardt, Jr., CBS NFL pregame host James Brown and even the Famous San Diego Chicken- are appearing in a new advertising campaign for the newest Bravia LCD TVs.
The ad, titled “Panel,” puts across the point that Sony’s “HDNA” is used in both cameras and the TVs, leading into the slogan that “If it’s shot on a Sony, shouldn’t you watch it on a Sony?”
The ad debuted Sunday, during the opening weekend of the NFL season. A 20-second version will air each week during CBS’ “The NFL Today” pregame show, of which Brown is the host. In addition, various dealers- including Boscov’s, Brandsmart, Conn’s, hh gregg, Jetson, Nebraska Furniture Mart and PC Richard & Son- will run a special version of the ads in-store.