Spring Audio Capitalizing on the Web
By David Dritsas
Internet-based products have had a rough year. 3Com backed quickly out of the Internet appliance market and signed the death tag for Kerbango's Internet Radio Service, while other Internet terminal devices quietly lost steam. Meanwhile, the promises of distributing digital content to the masses have been disrupted by the courts, copyright law and the collapse of major providers of broadband DSL. As the dust settles, there are still products entering the market that are capitalizing the Internet, but are using a more conservative approach.
Perhaps the problem that lay in the failures of 3Com's Audrey, Kerbango's Internet Radio and products like it was their single-minded approach. Without a Web connection, these products could do nothing else. Some companies are staying away from introducing completely new products, and are instead integrating Internet and computer-related features into existing models that they already know to be proven sellers.