Sprint Joins Verizon and AT&T in Launching its Own Tracker Device
Following in the footsteps of the other major wireless carriers, Sprint has launched its own personal tracker device. Meant to function like a Tile on steroids, the Sprint Tracker +Safe & Found is intended to help consumers keep track of their personal belongings with the use of an app and the small, matchbook-sized tracking device.
But, like Verizon and AT&T before them, Sprint is touting its tracking device as something that’s more powerful than a Tile tracker. Whereas the pioneering tracking device relies on Bluetooth signals to help you find your lost item, the Sprint Tracker + Safe & Found will lean on Sprint’s nationwide 4G LTE network to perform those tasks.
Of course, by attaching itself to Sprint’s 4G network that means the device will come with some added costs. Sprint is advertising the product as being available for $2.50 per month for 24 months (a total of $60 over the two years), plus an additional $5 per month for the line of service needed to use the tracker. That’s a pretty hefty cost when you consider the alternative, which starts at just $25 and doesn’t come with a monthly “line access” fee. Sprint, like the other carriers, is banking on the expanded feature set to be the big selling point for the product.
"We know that our customers value safety, security and peace of mind," Doug Smith, vice president of Product Marketing and Innovation, said in a statement. "With our new Tracker + Safe & Found, Sprint helps deliver all of the above. Users can quickly and easily know the location of and keep track of children, pets and virtually anything else they love and care about, all in a single app. It’s a great service that can help families, pet owners, small businesses and more."
Some of the additional features that the tracker will provide include, real-time location tracking, personalized “safety zones” and notifications, water-resistant assembly, location updates from miles away, an ability to view historical data, an on-device speaker that can produce noise to help find the product, an built-in light sensor, and check-ins and other alerts.