SRS Labs announced this week that it has formed partnerships with a trio of HDTV manufacturers to provide them with SRS’ TruSurround XT audio technologies.
SRS and Vizio have agreed to a deal in which SRS TruSurround XT technology will be available on the company’s TVs starting this quarter. In a separate agreement, SRS agreed to provide the same technology for Sharp’s Aquos TVs for the European and Asian markets. And in a third deal, SRS agreed to place TruSurround XT in Syntax-Brillian’s Olevia TVs, specifically the 2 Series and 6 Series.
“We are excited about this new strategic relationship with one of the leading flat panel TV brands in the US,” SRS’ vice president of marketing, Allen Gharapetian, said as part of the Vizio announcement. “The combination of our innovative technology designs and the ability to customize TruSurround XT for optimum performance with VIZIO products enables us to provide a great entertainment experience without any extra components, wires, or expenses.”