Stainless Steel Strong. Going Retro? Maybe Yes. Maybe No
Nostalgia is like a buzz in the air, with consumers looking backward as much as forward when making style choices in furnishing and decorating their homes. Otherwise, why would you see clawfoot tubs and white porcelain faucet levers and cross-handles in cutting-edge plumbing showrooms? And how else to explain the rise in popularity of dark Mission-style furniture once deemed nearly worthless, or the double-digit sales growth of such retro-styled appliances as Heartland and Elmira Stove Co. have brought to market?
Is retro really moving in? Has the stainless-steel commercial look finally run its course?
No, and again no, said James Ruberti, executive vice president-marketing for Brown Stove Works, maker of FiveStar commercial-style cooking products. "I see no backlash against the stainless-steel look," he reported. "Our niche is growing."