Staples Gets a New Look and Feel through Brand Revamp
Staples announced its plans to completely transform its digital and delivery brand strategy as it relates to engagement with business customers both large and small. The new approach will be driven by a goal to help professionals “make their workplaces more productive and connected, and to provide products and services designed to help inspire colleagues to do their best, most creative work.” The Dealerscope Top 101 company believes that our jobs hold more value than simply being a way to pay the bills.
“Our customers have a passion for making their workplace the best it can be,” said Sandy Douglas, Staples’ Chief Executive Officer. “At Staples, we share that passion. Worklife fulfillment is about helping businesses of all sizes as they create the most dynamic and productive work environments for their teams.”
One of the first changes to come will be a new logo signaling the brand evolution from its beginnings in 1986. Instead of a staple formed out of the letter “L,” the staple will now be at the beginning of the company name along with a new font.