Staples Launches Worklife Magazine Reflecting Brand Transformation
Earlier this year, Staples introduced a new brand strategy centered on making workplaces more productive and connected. They coined the title “Worklife Fulfillment Company,” redesigned their logo, and now they’ve launched a quarterly magazine titled Staples Worklife. The magazine, which acts as an extension of Staples’ brand transformation, was designed to help professionals view their work as fulfilling and meaningful while highlighting products that may help them reach their goals.
“Put simply, our business customers are looking for ways to improve their worklives. They told us they want solutions to be more productive and connected at work,” said Marshall Warkentin, Chief Marketing Officer, Staples. “At Staples, we’re uniquely positioned to bring together solutions to millions of working professionals and to bring a sense of community to work. We’re here to better worklives, whether in an office or anywhere else — that’s why we’re introducing Staples Worklife.”