The Year of HD
The good news for specialty retailers is that HD sports events in the first half of the year alone may give them the upper hand needed to convince those would-be buyers to make the leap now.
Since DTV’s launch, CEA and its manufacturer and retailer members have held that a firm cutoff of analog broadcasts would be a prerequisite to a full marketplace transition to HDTV. President Bush’s signature on this critical legislation, setting February 17, 2009 as the final cutoff of analog broadcasts marks the final stage of the DTV transition. This action will boost sales of HDTV equipment and usher in an even greater array of HD programming.
Although the mandate will considerably affect the transition for manufacturers and broadcasters, the hard cutoff may have the most influence as a symbolic signal to consumers that HDTV is no longer just an up-and-coming technology for early adopters; rather it is in fact the new—and soon-to-be only—standard for delivering and watching television.